Steps to Writing Good Headlines

Headlines are very important in Advertising

Here, you will learn how to write headlines for your business.

First, get some paper and pencil and start by doing the following. Remind yourself this. "What are the primary reasons your customers acquire, desire or seek your product or service? In other words, what is the primary benefit or advantage or value or performance, result or improvement or reduction or avoidance or advantage they end up receiving or getting when they use your product service or business?

You should have several answers to this question. When you get them, arrange them by the most valuable and specific and the most frequently desired.

How many ways can you specifically measure or compare or denominate the effect or benefit your product or service for a customer? Write as many as you can on a sheet of paper.
Now run over each one of the key factors I shared with you and apply it by tuning it to your situation.

As an example, pick out a few of the words that work, try adding them to the result or benefit or advantage your product or service produces. Example, how to rid yourself of stress overnight ... announcing a way to get twice the productivity out of every hour you drive to work. "Amazing discovery, get the job of three people done for the cost of just one," etc.

Take each one of these "wonder words" and try your hand at writing a powerful headline.
Do the same thing with the tested "key word," ensuring you write each statement or cluster of thoughts down separately.

Don't stop now since the fun has just begun.

An important word about your ROI return on investment.
Legendary copywriters and great sales trainers spend days... sometimes weeks... laboring over the details of an opening statement for an ad, letter or sales presentation.

Why?

Because, those "pros" know how much of pay-off this process produces. Do not limit yourself to creating just one single headline. The great copywriters would write no less than 100 different approaches before they kicked out the three to five best, most powerful selections they would test out. You shouldnt settle for anything less. The more headlines you write, the more this mind set will become your own.

If it's a little uncomfortable at the beginning, that's perfectly normal. Try this simple way, when you get stuck, ask yourself to fill in the blank describing the most powerful result your product or service provides. If you were talking to a prospect about this result you'd be telling them how to what? Once you fill in that blank with the answer to the result your product or service produces, you've written your first really good headline-so keep going!

You can Download a Free copy of "100 Greatest Headlines Ever Writen" at Jay Abraham Products - www.JayAbrahamSystem.com to get an idea of how great attention grabbing headlines should be written. You can use the headlines, tweak them to use in your own advertising campaign.

Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Mastermind Marketing System and his super income building home study system.