Tuesday 11 November 2008

Search Engine Strategy Basics

Free Flowing Traffic Tips

Top marketing experts understand that SEO or Search Engine Optimization can be critical to the success of a campaign.

Using SEO can help make your sites rank higher in the SERP results, helping you drive more traffic to your site. The process of SEO involves choosing the best keywords for your website content.

This article will cover basic search engine strategies.

  • Using your keywords and phrases in your web content is improtant. This will make sure that when people are looking for keywords that relate to your niche and type these keywords on search engines, your web site come up and rank high. If your website can be found on search engines, it means that you will get a lot of traffic directed to your website.

  • When you design the layout of your site, make sure you use the keywords in the title, heading and subheadings of each page.

  • High quality, unique fresh content on your site is important. Duplicate content can get your site demoted by the search engine filters. Making sure to have lots of fresh content will get your site indexed more often by the search engines, which in tern makes sure more people will find and visit your website.

  • Submit your website to website directories. High visibility in the search engines will ensure that you are found easily.

  • Swap links with related websites. Your popularity can be increased by linking to other websites. A good way to make lots of inbound links to your site is to participate in relevant forums and submit articles to free article sites. in both cases remember to include your website address or URL. Related websites will often exchange links with you.

  • Have a blog and blog regularly using the keywords for your niche. This increases the authority and ranking of your blog so that you can rank better and get more visitors to your site.

These steps can help to increase your website ranking on major search engines, Follow them, use your keywords in everything you do and you'll see more traffic directed to your websites.

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