Friday 21 November 2008

No-Budget Internet Marketing

Just starting out with online marketing?  Do you lack the resources to capture the interest of big time JV partners?  lacking the budget required by pay per click campaigns?

Listen up and listen good!

Allow me to share 5 free but powerful tactics you can utilize to market your business on the internet.

1.    Article marketing.  Create an article relevant to the niche of your online enterprise.  Ensure that this article delivers something noteworthy.  Enroll the article to the established article banks on the web, particularly www.ezinearticles.com, www.goarticles.com and www.isnare.com.  Don't forget to attach a bio box, which should state something interesting about yourself or your business, as well as the URL of your website.  Do this at least 3 times every week.  In a short period of time, you will receive direct traffic courtesy of the people you've won over with your articles, as well as indirect traffic as a result of a higher search engine position gained via the hundreds back links you are most definite to get per article.

2.    Exchanging links.  This is similar to you scratching someone's back, and him scratching yours.  Other online entrepreneurs are likewise searching for advertising mileage for their ventures.  Partner up with them by promising to include their link on your web pages if they will reciprocate your kind deed.

3.    Press release distribution.  Countless real world and online publications are always on the lookout for newsworthy items to republish.  They monitor newswires for such pieces.  You can prepare a hype-free, newswortht news item about your online enterprise.  You may announce the launch of your business, minus self serving words of praise, of course.  You may announce the launch of your website.  You may announce the launch of a new commodity, without the slightest tinge of a sales pitch.  Craft a press release, and enroll the same to online newswires like www.prweb.com, and in a matter of hours, real world and virtual world publications will be picking it up, generating a humongous volume of visitors to your website.

4.    Use and abuse the power of user-driven web tools.  The beauty of Web 2.0 websites is that the users themselves are empowered to chart what's hot and what's not.  As a savvy online marketer, you can use this to your benefit by specifically targeting social news networks (Digg.com, Reddit.com, Propeller.com), social networking websites (MySpace.com,. FaceBook.com), and social bookmarking services (StumbleUpon.com) and converting them into powerful vehicles for your marketing campaigns.  Indeed, Web 2.0 websites are free to exploit over and over again.

5.    SEO.  80% of the traffic that you will be able to win for your website will be referred by the search engines.  And search engine traffic won't cost you a single cent, if you can prepare your web pages to win the attention of those search engine spiders

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