How To Get More Leads With A Squeeze Page

Squeeze pages, sometimes also known as lead generator pages, are one of the basics on an internet marketer's arsenal.

Squeeze pages are designed with one purpose in mind. Their aim is to get someone to sign up to your email list. After that, you can market to them to your heart's content. But you need them to sign up to your list first!

Firstly, pick a template for your lead generation page. You can find these on the web either for free or for a small charge. If you choose the free option, make sure your target market is well away from such well trodden areas as internet marketing, weight loss and (weird as it may sound) dog training. Otherwise your potential customer will likely have seen something very similar to your squeeze page tens or even hundreds of times before. Which means they'll be more likely to click away.

Then modify your template. As a minimum, you will need to add in a headline relevant to your offer and some "selly" bullet points. You may also want to split test your headlines to make sure that you're getting the maximum number of sign-ups. Some marketers have reported that they regularly get 7 out of ten people signing up from the squeeze pages they create.

You can also experiment with other elements on your squeeze page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test audio. Also test whether you get better results if the message starts to play as soon as a visitor gets to your squeeze page.

Nowadays, you will find video appearing more frequently on squeeze pages. One very good system is to use a video on the landing page that only shows part one. Make it clear that the second part is only made available to people who part with their email address. If you go down this route, take inspiration from the cliff hangers you used to watch at Saturday morning cinema. If you don't rememer these, think of the ending of an episode of the television show "24". Leave your viewer desperate for more. Which they'll get in return for their email address.

You can get your squeeze pages designed at the click of a button with this simple lead page generator.