Monday 26 January 2009

0800 Numbers Can Boost Internet Marketing Campaigns as Well as Business

An 0800 number is a proven means of encouraging call throughput for any business because there is no cost to the caller.  It’s a way of demonstrating to your potential customers just how far you are prepared to go to help them in the sale.The free 0800 number facility gives real meaning to your professed committment to customer support.
Using 0800 numbers will aslo help in running online marketing campaigns, regarded as essential to business survival.Almost every commentator says that getting online is the only way to grow and prosper as a business, but even if all your marketing budget is going online, it still needs to be disbursed effectively.   Using an 0800 number is a great way to provide data so that you can determine where business is coming from when you’re running a PPC campaign to supplement any SEO activity.
The information from 0800 calls and tools like Google Analytics will give you a picture of what's working and where to focus your budget spend.  That can be achieved by just changing the telephone number which appears on the site, depending on your route in.  In fact, there’s no reason why you cannot use several different 0800 numbers to cover all the different methods a potential client or buyer finds their way into and accesses your site.
Google Analytics will give you highly accurate historical information about how and where your online business has come from, but the actual sale or conversion will often still depend on an inbound phone call.No matter how informative you make your website, especially if your product or service is complex, there are customers who will still want to speak with a person before making a purchase.
UIsing a free 0800 number encourages response and allows you to take full advantage of the visibility delivered via an SEO campaign.  They cost nothing to set-up, so there’s no real budgetary restriction in applying this level of tracking for your online business.In addition to facilitating response, measurement and budgetary tuning of marketing campaigns is possibe using an 0800 number.

1 comment:

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